How do I select a market?
What criteria should I use?

No matter if your company is just starting its exporting journey or it is a seasoned exporter, having a clear plan of how to identify and quantify an export opportunity is essential. Topics covered in this 3 hour interactive in-depth workshop includes:

  • Where do i find information on a potential market:
    • On-line resources (what’s available and how good is it?)
    • Commercially available reports – who provides them, are they worth it?
    • Commissioning reports (OMIS)
    • Published tenders / invitations to partner
    • Scoping visits
    • Exhibitions and Missions (DIT identified key markets)
  • What financial support may be available to help when researching a market?
  • Evaluating a potential market opportunity:
    • Does the potential justify the risk?
    • What’s the true cost?
    • Me-too or missionary work?
  • A framework for market selection:
    • ANSOFF
    • SWOT
    • PESTLE
  • Organisations that help exporters
  • Current hot spots
  • Considerations during the pandemic

Who should attend:

  • Company Founder, CEO, COO, CFO etc.
  • Export Manager / Director
  • International Sales & Marketing team

About the series

This workshop is one of an initial series of four interactive on-line workshops. Each workshop will be a deep dive into a specific topic related to exporting and how to achieve international growth.

All of the workshops will be on-line with a maximum of 10 delegates, providing ample opportunity to ask the facilitator in-depth questions and for group discussions of the issues raised.