International Growth Training

Whether you are new to exporting or looking to expand and grow your existing export business, this 2-part workshop will provide you with insight and guidance to help you achieve success.

Limited to just 15 delegates, these online sessions will be hands-on with plenty of opportunities to cover the key areas, ask questions and get direct feedback from the experts.

The workshops will be run by Steve Whitley, a seasoned company director with 20+ years exporting experience in the education sector. Steve is the Founder of EdTech Consulting, providing consultancy services to a wide range of Education Suppliers.

Session 1

Direct selling vs. finding and working with local partners

Date: Monday 28 February 2022 09:00 – 12:00

Does your product or service require a network of partners to help grow your business internationally? Join this workshop to understand:

  • Exploring routes to market.
  • Effective, fast market research.
  • Which exhibitions and why?
  • What support is available for exporters?
  • Measuring an opportunity.
  • Partners: Agents or Distributors?
  • Evaluating a partner.
  • Partner contracts.
  • Managing partners.
  • Tenders – the good and the bad!
  • Understanding and respecting culture & customs.

Session 2

Selling to International schools

Date: Tuesday 8th March 2022 14:00 – 17:00

The International Schools market continues to grow rapidly and is expected to rise to over 16,000 schools by 2028. In this workshop, we’ll examine:

  • Growth of the International school market.
  • Selecting the correct school and regions to target.
  • Direct or with a partner company?
  • Finding the right contacts.
  • Building a marketing campaign.
  • Targeting school groups.
  • Bottom-up or Top-down?
  • School Associations.

BESA & Launchpad members pay just £199+VAT to attend both sessions
Non-BESA members £249+VAT

Book your place now